Rethinking Rideshare: A Driver-First Alternative Expanding Nationwide
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INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, interviewed Ivan Olivo.
On a recent Price of Business show, Host Kevin Price interviewed Ivan Olivo, CEO of Fare Co-op/Local Driver Co-op Federation, the world’s first hybrid, corporate ride-hailing & delivery cooperative.
They discussed how the current rideshare model prioritizes corporate profits over drivers’ livelihoods and how cooperative ownership is creating a more sustainable and equitable alternative. Ivan shared insights on Fare Co-op’s mission to give drivers control, fair wages, and a stake in the platform they power, ensuring they benefit directly from their work.
He also highlighted the company’s expansion efforts, including its growing presence in cities across the U.S. as demand for ethical and community-driven rideshare options increases. With recent launches in key markets and plans for further growth, Fare Co-op is proving that a people-first approach can compete with industry giants while prioritizing drivers and passengers alike.
With years of experience in the transportation sector, Ivan is committed to reshaping the industry through cooperative solutions that benefit all stakeholders, both now and in the future.
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