5 Authentic Digital Marketing Strategies for Millennials
Why Millennials?
They are accustomed to technology without having second thoughts about it. They are critical to businesses because they know the birth and the different stages of the Internet very well. The generation is good with social media, knows Google by the roots and does not mind digital marketing services optimizing and ranking websites.
For those who don’t know millennials, the people who were born between 1980 and early 2000s are millennials. We all know that this was a time when the computer and the Internet started blooming on the horizon connecting the generation to video games, news, knowledge, and entertainment. Generation Y or the millennials are superior and mature when it comes to digital advertising and social media. The question here is how do we pitch them when they already know what we are trying to do?
Yes…promoting to them isn’t easy. And, if you market a product without laying a proper foundation, it may backfire.
According to a report, surprisingly, most of them don’t mind ads. However, they can give you a hard time if you keep beating around the bush and do not come straight to the point.
- Meaningfully Utilizing the Social Media Platforms
Engaging the millennials is one of the hottest marketing niches available. It is unlike any other way because it is the social media where these tech-savvy individuals are camping out. Yes, they know social media like the back of their hand. Hence, if you want them to adopt your product or service, make sure to ask your digital marketing experts to run a rigorous social media campaign. To stay on top of things, don’t forget to utilize features like Instagram stories, Facebook LIVE and Snapchat stories. Facebook has also given an option of ‘adding a story.’
Keep in mind not to advertise your product to them merely as a dollar sign, instead, advertise to make them part of your business. The central idea here is to pitch them in a way they don’t feel expendable. If they become your permanent customers, they will kick it up a notch, and you can sit and enjoy conversions.
- Video Content is Still a Leading Traffic Source
It is still very much true when we say videos will take your social media marketing strategy to the next level. By spending on resources which are good at creating videos, you will be able to connect with millennials. Generation Y likes videos that are engaging and do not look like advertisements. If you want your digital marketing strategy to have wings, then fly with engaging videos and somehow connect your brand with the audience through them. Asking the SEO team to optimize YouTube videos by writing keyword-targeted titles and descriptions can increase the number of views.
It is safe to say that successful digital marketing services in the US move ahead on all fronts simultaneously, whether it is the SEO, video marketing, SMM or executing the content marketing strategy. Leaving nothing to chance and applying all the tools in your arsenal is the way to address the millennials. Never try to sell them unless you have an intelligent plan in place.
- Millennials Crave a Brand With a Unique Culture
That’s right! If you want to build a serious online presence and a long-term relationship with the target market of millennials, it’s time to indulge in culture. How to create a culture? It is something millennials can be a part of because it makes them feel special. It can be as little as a custom hashtag and as big as an inauguration of a service or a product. By inviting millennials to participate in either of them before everybody else is a good way to associate them with the brand.
As long as they feel part of it, predicting greater things in the future is just the beginning. It shows the significance and vitality of going beyond the product or service and doing something just for the target audience.
- Creating Content Challenging to Scroll
Anything less than creative is not acceptable when you are talking about men and women in their 30s. If you are producing content for the sake of it, don’t produce it at all. This advice is worth listening to if you wanted to create run-of-the-mill content disregarding the aspirations of the audience. Always go with exclusive social media content because it is secretly observed.
Investing in good writers who can produce excellent content is a good choice. They can generate relevant and engaging posts.
Imagine how many times we scroll past the posts in our newsfeeds without paying heed to them? Do you want to produce material that everyone scrolls by? No, I guess not! Produce Creative or Don’t Produce at all.
Influencers jump in, and suddenly business is good. They play a significant role in digital marketing strategies of 2018.
- Listening to the Celebs and Influencers
Believe it or not, 2018 belongs to the influencers. Influencer marketing is an effective digital marketing strategy, and many agencies are using it to promote brands.
Unlike the generation before or after them, millennials tend to listen to the cool people. So, if a famous person, a celebrity, a sportsperson is making a big deal out of it, Gen Y will probably be doing the same thing. It may come as a surprise, but a millennial influencer is an ideal person for such an endeavor. It is utopic when they see one of their own indulging in a brand. They feel obligated to follow them without a doubt in their minds. As a result, that particular brand reaches incredible heights.
When those leading social media influencers and bloggers talk, it has a mesmerizing effect on the audience. Some say influencers are the new ‘word of mouth’. Consequently, this digital marketing strategy will bring in more visitors, leads, sales, and conversions.
