Hiring an SEO agency in USA can be a daunting task. With so many companies to choose from, it isn’t easy to know which one will be the right fit for your business. However, whether you are looking to hire an in-house SEO team or work with an external company, there are some specific services that all agencies should provide. This guide will discuss what these services are and why they’re important for any digital marketing strategy!
1) Keyword Research
An SEO agency will conduct keyword research and provide a list of the keywords they believe are most relevant to help you create content. They will also do location-specific keyword research for your business if it is local or regional, as well as search volume information about those phrases. Marketers can use this report to create content that is relevant to a particular audience.
2) Google Analytics
With the help of an SEO agency, you will be able to track your own marketing effectiveness. In addition, they can provide insight into conversions coming from different sources and traffic numbers and demographics so that you know exactly what is going on with your analytics.
3) Content Marketing
Content marketing is the backbone of any successful SEO agency, and they will provide unique and relevant content. They might also use tools like Buzzsumo to come up with popular articles based on what has been trending in recent months.
5) Local SEO
SEO agencies will use their knowledge of local search engine optimization to ensure that your business is found when people are searching for you in the area. They may also help with reputation management so that new reviews from satisfied customers don’t get buried beneath.
6) Link Building
Building quality links from relevant sources is still a crucial part of a successful SEO strategy. A professional SEO services provider will ensure that they identify opportunities to acquire links from authoritative and relevant sources.
7) SEO Audit Services
An SEO audit will always be included as a part of the services that your agency provides. The difference will come in how deep it goes and what is covered by an audit, depending on your business’s needs. For example, an onsite optimization audit should include:
- Page loading time.
- Crawl budget allocation (affecting website speed).
- Content formatting.
- Linking pages.
- Other general SEO best practices.
Your ideal SEO agency should specialize in these areas, be transparent with your work and provide you with data to measure progress. In addition, they should be ethical and honest when it comes to what they can do for you.