What Is Unified Commerce?

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The retail sector is changing faster than ever. The physical stores are shutting down at an alarming rate, while the online sales are rising. But what is causing this massive shift?


One of the biggest drivers is unified commerce. The GOC retail and Sitoo partnership make it easier for all the retailers to adopt the concept of unified commerce. With GOC’s powerful retail management software and Sitoo’s cutting-edge POS system, retailers can finally have a complete view of their business from a central location.


If you want to know about unified commerce, how it is changing the retail sector, and the benefits of implementing a unified commerce solution, read on.


What is Unified Commerce?

Consumers’ demand for holistic experiences has led companies and e-commerce managers to shift to unified commerce. It integrates all channels and touchpoints in a customer’s journey.


Whether a customer is shopping online, in-store, or through a mobile app, they have a consistent and seamless experience. Additionally, because all data is stored in one location, retailers can get a 360-degree view of their customers. In other words, it is a turnkey solution that allows retailers to create an omnichannel presence.


What Are The Benefits?

There are many benefits of unified commerce for both retailers and consumers. Some of them are explained below:


  1. Increased Efficiency And Productivity For Retailers


With all aspects of retailing under one roof, there is no need for multiple systems and staff to manage different business areas. For example, if a customer purchases something in-store and wants to return it online, this can all be managed within the system.


There is no need to transfer the data between different platforms, leading to mistakes and confusion. It simplifies the process and results in a more streamlined and efficient operation.


  1. Improved Customer Experience

Customers can quickly move between channels and purchase products through their preferred channel. It provides a better user experience and leads to increased customer loyalty.


For example, if a customer is looking for a particular product online, but it is out of stock, they can quickly check to see if it is available in-store or in another channel. This level of flexibility and convenience was not possible in a traditional eCommerce platform.


  1. Increased Sales

Sales and productivity go hand-in-hand when it comes to retail. A recent study showed that for every one per cent increase in online sales, there was a corresponding 0.38 per cent increase in productivity. It means that unified commerce can lead to a significant increase in sales for retailers.


In addition, unified commerce can help retailers tap into new markets and reach new customers. By selling through multiple channels, retailers can reach a wider audience and sell more products.



Unified commerce is changing the retail landscape by making it easier for retailers to manage their inventory, customers, and sales. Most customers expect a consistent experience across all channels, whether they are shopping online, in-store, or on their mobile devices. By integrating different systems into one platform, retailers can provide a seamless experience for their customers and employees.


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