Pricing Expertise Matters to Everyone, Not Just the Fortune 500
The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
Robert Ribciuc, CFA, CPP, Founder & Managing Partner, EBITDA Catalyst
An advisor, speaker and thought leader on Pricing, Robert Ribciuc is the Managing Partner of EBITDA Catalyst. He advises high-growth brands in the Consumer and Software / SaaS industries, with a focus on middle-market, mission-driven clients. Within its Mission Driven Pricing framework, EBITDA Catalyst also invests in communities through pro-bono advisory to a variety of nonprofits, and through training to small and medium sized businesses (SMB).
It has been a dramatic year or two for inflation and pricing-related challenges in the global economy. Nearly two years ago, Robert wrote a whitepaper on how large and sophisticated firms turn inflation to their advantage using pricing strategy. “Inflation and Price Increases: The New “Death & Taxes” (Except, Some Like Them)” became required reading at private equity firms and dozens of companies amidst the escalating inflation challenges in the economy. But Robert believes strongly that pricing shouldn’t become a vector of deepening inequality, and firms have a responsibility to ensure the middle market, small businesses, non-profit organizations and consumers all benefit from pricing done right. Here, he breaks down the how and the why.
EBITDA Catalyst website: www.ebitdacatalyst.com
LinkedIn (Robert): www.linkedin.com/in/ribciuc (connect with me!)
Podcast Guest (Robert): https://podcastguests.com/expert/robert+ribciuc/ (if you have a blog or a podcast and would like to have a conversation on these topics!)
LinkedIn (EBITDA Catalyst): www.linkedin.com/in/ribciuc (follow us for pricing insights and commentary!)
Inflation & Price Increases Whitepaper: https://www.ebitdacatalyst.com/inflation-price-increases-whitepaper/
Training for Small & Medium Businesses
https://www.ebitdacatalyst.com/small-medium-business-pricing-strategy-value-selling-workshop/
Professional Bio:
Robert Ribciuc, CFA, CPP is the Managing Partner of EBITDA Catalyst. EBITDA Catalyst provides pricing strategy & execution advisory for high-growth brands in the Consumer and Software / SaaS industries, with a focus on middle-market, mission-driven clients. Robert also partners with Portfolio Operations teams from top-flight private equity firms on value-creation projects and advises pro-bono a variety of nonprofits with pricing opportunities. Robert has “done the job” as Head of Pricing at multiple global organizations, and is a sought-after thought leader on podcasts, at pricing conferences, and in pricing publications. Robert has a BA in Applied Math from Harvard, an MBA in Finance from the University of Chicago, and a CFA from the CFA Institute. Learn more at: www.ebitdacatalyst.com
About EBITDA Catalyst:
EBITDA Catalyst provides revenue management, pricing strategy & execution advisory for high-growth brands in the Consumer and Software / SaaS industries, with a focus on middle-market, mission-driven clients. EBITDA Catalyst also partners with Portfolio Operations teams from top-flight private equity firms on value-creation projects driven by pricing improvements and revenue management. We focus on the end-to-end CLV, from conversion and pricing to retention and fighting churn. Integrating strategy, analytics, and execution, we deliver exceptional client ROI and valuation lift, by driving gross margin dollars and EBITDA.
As part of its Mission Driven Pricing framework, EBITDA Catalyst invests in our communities. We provide pro-bono advisory to a variety of nonprofits with pricing opportunities, and training at deeply discounted rates to small and medium sized businesses (SMB).
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE:
