Running a horticulture business is about as difficult as it sounds. It can pose an awful lot of challenges and can be a very stressful industry to work in, despite it being quite a relaxing pastime.
You might have thought that horticultural businesses are the ones making the steps to be incredibly eco-friendly, but for a business that specializes in the cultivation of plants, you would be surprised at how much of a negative impact it can have on the environment.
However, there are ways that horticultural businesses can be more eco-friendly, and it might take a few good investments and a bit of know-how to do so.
What Is a Horticulture Business?
A horticulture business can be anything from a florist, someone who specializes in the arrangement of flowers and their care, to a logistics manager to make sure that fruits and vegetables can be shipped to the customer in a swift and organized manner. As you can see, there are lots of moving parts to a horticultural business, which is one of the many reasons why they are so difficult to manage and develop into an eco-friendlier model.
Businesses Need to Think About Their Buildings and Equipment
As you might expect, one of the biggest areas that horticultural businesses struggle to keep to a minimal level is water and material usage. A lot of horticultural businesses waste a lot of water, and sadly, they either don’t realize it or feel like they can’t cut down on it more than they already have. This can be an issue, as cutting down on water usage will also cut down on their water bills, meaning that they are also missing out on a big opportunity to save money.
What Can They Do About This?
They can invest in specially built buildings, such as those that can be found on https://www.kubo-usa.com/ which offer custom greenhouses that can help horticultural businesses make the most of their space and help save them money and resources. By investing in these sorts of tools, horticultural businesses can help to make a change for the better. This kind of thing can also help urban horticultural businesses thrive and can help businesses grow without needing to purchase extra land. This is cost-effective in the long term for many businesses, both small and large and encourages more efficient working.
What Effect Will This Have on the Business?
As mentioned above, it does have the potential to help save the business money. This means that owners can put this money into different areas, such as research, digitalization (to help cut down on paper and other one-time use stationery products for the business’s offices and workers), and finding the best use for their budget, whether that be additional machinery, more manpower, or just saving up some money in case of an emergency.
Horticultural Businesses Also Need to Be Conscious of What Brands They Do Business With
It might not sound important, but this can be crucial to achieving this goal. It is all well and good for horticultural businesses to state that they are trying their best to help with the global climate crisis, but if the companies that the business itself works with don’t support these morals and even act against them, they aren’t doing much to help at all.
What Can They Do About This?
The solution to this is simple. Businesses just need to make sure that they are choosing to have alliances with businesses that also have the same goals in mind. This can be to be more carbon neutral, to work with green energies only, or to even produce biodegradable waste.
This sort of thing is important for businesses to be able to look their customers in the eye and tell them that they are trying their best. It makes everything far more convincing, and also helps employers find employees who want to do some good, as doing this sort of thing can help provoke interest from those who are passionate about the planet.
What Effect Will This Have on Sales?
Well, that can be difficult to tell. However, by branding themselves as a planet-friendly company (and being able to prove it), horticultural businesses can start to potentially reap several benefits. Here are some of the things that being eco-friendly can do to help a horticultural business:
- They are more likely to get interest from younger customers. Many younger people these days are interested in what their choices can do for the planet, even if it just helps their conscious a little bit. By marketing themselves as eco-friendly, they are more likely to appeal to these groups.
- It will also help people with dietary preferences pick their food. Vegans might be more comfortable eating their food because they know that the company, and the companies that they associate themselves with, are vegan-friendly and trying their best to keep it that way.
As you can see, although the benefits are quite similar, having younger clients means that they are more likely to stay loyal for longer. This is good, as many horticultural businesses need repeat customers as their product has a short shelf life and they need to have people constantly ready to buy. They can’t afford to sit and wait.
To Wrap Things Up
When it comes to making a horticultural business more eco-friendly, there are a lot of options that companies can take. This can include some of the following examples:
- Investing in equipment that will help them to become more efficient, potentially save them money and make work more streamlined and smoother
- Investing in like-minded brands to make sales more convincing and do the planet a little extra good
This shouldn’t be too difficult, but unfortunately, a lot of horticultural businesses seem to miss out on it. Whether this is considering things like logistics, or it is a case of handpicking the veg they wish to sell, there is a way that horticultural businesses can be more eco-friendly.