How To Grow Your Business With a Podcast (Without Becoming a Cringe-Worthy Meme)
INTERVIEW ON THE PRICE OF BUSINESS SHOW, MEDIA PARTNER OF THIS SITE.
Recently Kevin Price, Host of the nationally syndicated Price of Business Show, welcomed Benjamin “BENCASSO” Barnes to provide another commentary in a series.
The Benjamin “BENCASSO” Barnes Commentaries
Starting a podcast? Great! But unless you want your audience to be just your mom and your cat, you need a plan. Pick a niche, be consistent, promote like a caffeine-fueled maniac, and bring on guests who make you sound smarter. Don’t bore people—be engaging, be funny, and for the love of all things good, don’t read in a monotone. Monetize when you can, and remember: even Greg’s conspiracy podcast has listeners. If he can do it, so can you.
How to Use Your Podcast to Grow Your Business (and Avoid Becoming the Next Internet Meme)
So, you started a podcast. Congratulations! You now join the ranks of millions of people shouting into the void, hoping someone listens. But unlike your cousin’s conspiracy theory podcast (seriously, Greg, no one wants to hear about lizard people), your podcast can actually help grow your business—if you do it right.
- Know Your Audience (Hint: It’s Not Just Your Mom)
Before you start, ask yourself: Who would actually listen to this? If your target audience is entrepreneurs, don’t spend an hour debating the best fast-food nuggets (unless your business is, in fact, nugget-related). Keep content relevant, helpful, and engaging.
- Have a Hook (Because People Have the Attention Span of a Goldfish)
Your podcast needs a clear theme. “Business Advice” is vague. “Business Tips for Artists Who Still Think Exposure Pays Rent” is better. The more specific your niche, the more likely people will care.
- Be Consistent (No One Likes a Flaky Podcaster)
You can’t release one episode, disappear for six months, and then wonder why your audience has moved on. Pick a schedule and stick to it—whether that’s weekly, biweekly, or “whenever I remember my microphone exists.”
- Promote Like Your Rent Depends on It (Because It Might)
A podcast without promotion is like a concert in a cave—no one’s going to hear it. Post on social media, turn episodes into blog posts, make short clips for Instagram and TikTok, and email your list (assuming you have one and it’s not just your old Hotmail account).
- Invite Guests Who Are Smarter (and Funnier) Than You
You don’t have to be the sole source of wisdom. Bring on guests with expertise, and let them do the heavy lifting. Bonus: They’ll promote the episode to their audience, which means free marketing for you.
- Monetize (Because Exposure Bucks Don’t Pay for Coffee)
Once you’ve built a following, start monetizing. Sell a product or service, get sponsors, or offer premium content. If all else fails, start a Patreon and pray someone likes you enough to pay $5 a month.
- Don’t Be Boring (Seriously, Stop Reading in a Monotone)
People don’t want to hear a robot reading a script. Be yourself—unless yourself is painfully dull, in which case, consider hiring a co-host.
Final Thoughts: Don’t Overthink It, Just Start
Your first episode will probably be awkward. Your first 10 might be. But keep going, keep improving, and before you know it, you’ll have an engaged audience—and maybe even a little extra cash.
If Greg can convince people the moon landing was fake, you can convince them to buy your product.
Benjamin Barnes is a musician, artist, entrepreneur, and podcaster who somehow manages to juggle it all without spilling his coffee. A former rockstar turned business coach, he helps artists and entrepreneurs build their brands while keeping their sanity (mostly). He hosts The Coaches Corner, where he gives practical advice with a side of sarcasm. Follow him if you like smart business tips, questionable jokes, and the occasional violin solo.
Anger Grief Art Print on Bencasso At Gallery
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