Exclusive dating platform, MillionaireMatch is taking their innovative approach to helping the rich and wealthy to find love into new territories as they enter the Chinese dating market.
MillionaireMatch is now working with one of the top three international airports in China, where many millionaires are located, to leverage the boom in Chinese overseas travel, with record numbers of outbound Chinese flights supporting the travel plans of the largest population on the planet. In addition to a dynamic yet stylish advertising and brand awareness campaign through traditional airport channels, such as outside terminal adverts and on-the-go and transit advertising on airport shuttle buses, moving walkways and billboard style screens, MillionaireMatch has also developed sponsored merchandise that helps travelers to make the most out of their time in the airport.
“It is the first time for us to do such a campaign. Not only is China home to 1.58 million millionaires, this figure is growing at great speed and is projected to continue on its current trajectory for some time to come, ” said Joseph W., spokesperson of MillionaireMatch.
The campaign has been running since October and travelers have responded positively to both the brand and the MillionaireMatch concept. MillionaireMatch’s foray into China follows smart analysis of the global market and a clear understanding that the rich Chinese population is showing strong growth.
The airport campaign is being closely monitored by MillionaireMatch as the brand is expanding into new territories, but it is also working towards greater penetration of the US market. With a clear understanding of ROI and metrics on the Chinese campaign, MillionaireMatch will seek to replicate their marketing and advertising activity in the US. Increased activity in US airports will not only see a higher number of advertisements running but also greater coverage across the United States, with MillionaireMatch sponsorship running in every major airport in the US, as the brand reinforces its position as the leading millionaire dating brand.
“This is an exciting time for MillionaireMatch and we’re working steadily towards celebrating 20 years of creating happy couples in the year 2021. To this end, we are expanding our empire on two fronts. Internationally, we have begun to work in the Chinese market and our advertising campaigns in our carefully selected partner Chinese airports has been well received and we are greatly encouraged by feedback from both the airports and the traveling public. This feedback will not only inform our future activity in China but it will also support our expanding US penetration. We know that we are the leading luxury high end dating platform and are responsible for bringing together many wealthy and dynamic individuals to create happy couples, but we’re ready to become known as the go-to platform in the United States. As a territory, the US brings with it certain challenges of its own, including strong and consistent coverage. Our sponsorship of all major US airports will deliver this for us,” Joseph added.