NBA “SuperFan” Greg Andrews, President of S+S Industries, which is in the plating and coating metal technologies for the oil and gas, power generation and aerospace industries, has made it his calling to lead the Houston Rockets fan’s efforts and sponsor a “full-court-press” (pun intended) communications campaign to bring LeBron James to Houston. The campaign message emphasizes Houston’s unique culture and family values, and intends to show LeBron and his family the benefits of choosing the Rockets and calling Houston home. In addition, the Rockets is one of the most improved teams in the NBA, coming one half a game from going to the NBA finals, losing to the Golden State Warriors in 7 games. Considering that the Cavaliers were swept by the Warriors in four games, it is likely the Rockets would have easily handled James’ team. In fact, it appears the NBA Eastern Conference is in the process of imploding. It is no surprise that James and other major Eastern Conference superstars are trying to find a home in the Western Conference.
“I’m passionate about basketball and the NBA. I can remember as a kid watching the first two championships with my family. I was 12 and 13 when that happened, which is something I will never forget, and now I believe the job of any fan is to support the team in the off season as much as they do during the regular season,” said Greg Andrews.
The campaign includes six (6) full color billboards (14′ X 48′) throughout the Houston metro area (highlighting family, local culture, and the unified goal of winning together), as well as media interviews, social media and digital campaigns, and the official #HTOWNCROWN website – www.htowncrown.com. This might not be the end of his efforts though. There is speculation he might get a billboard in Cleveland or even a newspaper advertisement inviting James to head to Houston.
There is little doubt that Houston would become the most powerful team in the NBA if they keep the new MVP, James Harden, if Chris Paul gets healthy again, and if they are able to add Lebron James to the team.
Andrews’ said in a statement that he is driven “by his passion for Houston Rockets Basketball, his love for the community, and most importantly, FUN! He hopes that this campaign will unite Houstonians and bring the city together this summer to tell the nation about the great city of Houston.
“I love being a SuperFan, and to be able to lead this great city and its people to try and recruit one of the best basketball players of all-time is something I am very proud of,” said Andrews. “Growing up working with my dad, running our family business, our core principles have always been centered around keeping family first and striving for greatness. LeBron is a family man, and that is what Houston and S+S Industries is all about.
“Andrews is asking the people of Houston to rally behind the campaign and tell LeBron what they love about him and Houston. All involvement in supporting this project is appreciated by S+S Industries.”