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The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
Steven Grasse made a name for himself as not only a distiller but also the brains behind beloved brands like Hendrick’s Gin and Sailor Jerry Rum and the guy who made cheap-beer-standbys like Narragansett and Miller High Life cool again. Through his work in advertising and marketing, Grasse has changed the game in the booze world and become an authority on building an authentic, enduring, and deeply beloved brand. Food & Wine has called him “the punk-rock prince of small-batch spirits.”
LISTEN TO THE INTERVIEW IN ITS ENTIRETY HERE: