Today’s digital age has integrated the advancement of technology into almost every aspect of life. With the skyrocketed use of tech platforms comes a significant advantage to small businesses everywhere for brand exposure and an opportunity to elevate operations through digital marketing. In this article, alternative finance firm Everest Business Funding explores four digital marketing strategies and how each can amplify brand exposure and small business sales.
1. Social Media
The more cost-effective, the better when it comes to running a small business. Social media is one of the most cost-effective and widely used digital marketing avenues through which organizations can excel with audience reach and product or service sales. Potential consumers can turn into loyal customers by being able to connect with a small business’ brand on Facebook, Instagram, Twitter, and LinkedIn. Social media also allows small businesses to build buyer personas and cater content to their target audience more accurately. Consumer conversations, feedback, research, and surveying are at the tip of a company’s fingertips with the help of social media posts and messaging options. Collected data will always improve marketing efforts versus making audience assumptions.
2. Search Engine Optimization
While social media is more consumer interactive, search engine optimization (SEO) is what a small business can do behind the scenes for digital marketing. SEO helps web pages rank higher in search engine results, leading to more consumers finding, clicking, and navigating through a website. Getting a web page to rank higher on a popular search engine like Google boosts exposure that increases the traffic on a web page. Helpful tools like Google Analytics allow small businesses to collect data and metrics by tracking website traffic, conversion rates, user behavior, and more.
3. Online Ads
Digital ads through Facebook, Instagram, Google, mobile apps, and more can increase brand awareness to a wider range of target audiences. Marketing teams who incorporate online ads into their strategic plan are increasing online visibility due to investing in brand exposure on platforms potential consumers already frequently interact with and view. In many cases, an online ad has the potential to flip an interested consumer to a new customer. Online ads that are successful in scaling up e-commerce sales best align with the target audience’s wants and needs. Another benefit to online ads through platforms such as Instagram and Facebook is the ability to customize the target audience’s age and geographical location to achieve reaching more target customers.
Increased consistent website traffic will aid in scaling online visibility, not to mention domain value. In addition, any small business website that brings in more website views and interaction is a blog. Just like social media and online ads, knowing a business’s target audience is critical to delivering the most valued consumer content. The more returning customers and new viewers appreciate and find insight through content, the increased chance that they will return again and again to discover more meaningful content. Blogs are also a great opportunity for partnering with influencers or other brands to generate subject matter and increase brand exposure to new audiences.
About Everest Business Funding
Everest Business Funding provides small business owners alternative finance options and revenue-based funding. They serve a diverse pool of businesses, from healthcare to retail, to help them obtain working capital to grow, buy inventory, launch marketing campaigns, or hire staff. Everest Business Funding’s clients are treated with respect and receive high-quality guidance and service from its professionals.